Corporate Brand Communications

Emrill is one of the largest integrated facilities management companies in the UAE. For four and a half years I was its creative function — not a member of it, the whole of it.

That covered the corporate brand and everything it touched: tender and bid documents, recruitment and internal communications, safety campaigns aimed at a workforce of thousands, event and exhibition graphics, social, and the website.

Facilities management is not a glamorous category and the audience is not a design audience. The work had to be clear before it was ever attractive — a safety campaign that gets misread is a failure no amount of craft covers for.