← Print & Digital
RetailPrintATL/BTL

Retail Campaign & POS Design

Client

Q Home Decor, Landmark Group

Year

2010–2012

Discipline

Retail

Retail Campaign & POS Design
About the work

Q Home Decor is a Landmark Group retail brand. This was my first senior role, and the one where I learned what a production pipeline actually is.

Seasonal ATL and BTL campaigns across UAE stores: press and outdoor, in-store POS, window and wall graphics, catalogues, and packaging — concept through artwork through press.

Retail runs on a calendar that does not move. The campaign ships when the season starts, at whatever size the site demands, and it has to hold up at both a six-metre fascia and a shelf talker.

Need something like this?

Concept through to press-ready artwork, including the production side.

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