Fintech Brand System

Lunar Rails is a global OTC desk. I joined as its first designer, which meant the brand did not exist as a system yet — it existed as a logo and a set of decisions nobody had written down.

The work runs from the identity itself through everything downstream of it: the website, the product interface, investor and pitch material, and the marketing visuals that have to look like they came from the same company as the trading screen.

Fintech has a house style — gradients, dark mode, a lot of borrowed credibility. I went the other way. In a business where clients move large sums on trust, restraint reads as competence.