Startup E-Commerce Platform

Upclassics came to me as a startup with a product and no storefront. The brief was the whole of it — identity through to a commerce site the team could actually run.

Brand and art direction, the product photography rules, the site design, and the templates staff would use to list new stock without a designer in the loop.

The interesting constraint was handover. A storefront that only looks right while its designer is still around is not finished, so most of the work went into making the templates hard to get wrong.